Social media is essential to customer engagement, but sometimes businesses neglect their blogs and websites. Social media is a tool that supports the company’s main website. How do businesses keep their social media tools current, cross-promote, and link their digital platforms?

PaperCity Magazine representatives Kate Allen Stukenberg, Executive Editor, and Jackie Effenson, Director of Integrated Marketing, were the keynote speakers at Houston Social Media’s October Breakfast. They answered this question with the topic "Building a Connected Digital Ecosystem." They discussed the steps and strategies PaperCity is using to transition and develop its digital media properties. They also discussed the importance of having their team on board to build and support their efforts to create an entirely new e-commerce website.