Houston-based designer Beth Younger Purpich debuted her Longhorn line at Americas Restaurant, benefitting the Texas Freedom Run. The event brought together great bags for a great cause to raise awareness and end child slavery in Texas.

Julie Beth Handbags, developed in 2007, features various designs made of luxurious materials. Inspired by the ranching business, the Longhorn bag is part of the Rodeo Collection for Julie Beth. Crafted of multiple leather and hides, the Longhorn bags are custom handbags for those seeking to celebrate all things Texas. The Longhorn bag combines the Lone Star State's heritage and culture in a chic design. The launch party had an amazing turnout, with people from all areas of town supporting Julie Beth Handbags and the Texas Freedom Run. 

A portion of the proceeds from every sale went back to the Texas Freedom Run and supported the group Love 146 to generate awareness and stop human trafficking in Texas. The Longhorn Launch party featured a raffle where one lucky guest could walk away with a stunning bag by the designer.